Contract Marketing Resources - Business PropellersContract Marketing Resources - Business Propellers


How you can hire—and fire—us
Contract Marketing Resources
Business Propellers
Like Apple, we think different at
Contract Marketing Resources
Business Propellers
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Contract Marketing Resources
Business Propellers
About the Captain of
Contract Marketing Resources
Business Propellers
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Contract Marketing Resources
Business Propellers
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Contract Marketing Resources
Business Propellers

How you can hire—and fire—us.

That’s right. When the engagement is complete, we go away. We even predict and define in our contract when the engagement will end. Not only do you avoid the risk and cost of hiring staff, you can test new approaches to marketing with preferred access to veterans of specialized disciplines that you cannot cost-justify to staff on an on-going basis.

You may be thinking, “I just want to get my customer list in order,” or “I just want to get an email newsletter launched.” We can do that—or refer you to someone who can. But the real value Contract Marketing Resources provides is working with you to develop and implement a plan that transcends tactics—an integrated plan to propel your business.

The ways to engage Contract Marketing Resources are pretty simple. You pay us for what we do, not how much we spend. We don’t take mark-ups or commissions. You are billed direct for approved purchases, at the same (or better) rate you would pay if you contracted for them yourself. We prefer fee compensation, but are open to incentive compensation proposals. Our basic terms are defined below.

Client Category1
Annual Hours
Hourly Rate
Contract Rate
Monthly Fee

Charter2
480
150
100
$4,000
Contract A
300
150
120
$3,000
Contract B
240
150
120
$2,400
Contract C
180
150
120
$1,800

Charter Clients receive a 33% hourly rate discount. Category A, B, and C Contract Clients receive a 20% hourly rate discount. This creates margin for you to bill our fees to your clients at a fair margin or to retain as an appropriate “volume discount.”

Minimum Hours Contract Term Hourly Rate Contract Rate Monthly Fee

120 180 Days 150 130 $2,600
60 90 Days 150 135 $2,700

When available, the following one-time engagement fees can be arranged:

Per Hour $150
Per Day3 $1,100
Three (Consecutive) Days $3,000
Half-Day “White Board” Session4 $800
Marketing Resource Allocation Review5 $2,500

Contract Marketing Resources donates 10% of available hours to worthy causes. Pro bono marketing projects for the next year have been selected. If you want to be considered in future years, please click on Explore Possibilities and complete the Inquiry Form.


1 As a Charter Client or a Contract Client, you are entitled to the following: a signed Letter of Agreement that assures confidentiality and limits your liability; a Stewardship Report prior to the expiration/renewal date of the Letter of Agreement; Service Reports that confirm meetings/conversations that commit resources or impact budget (issued within 24 hours); and copies of Project Control Forms that specify terms of approved marketing resources retained on your behalf that will result in billing to you. (Examples include research, media, printing, photography, videography, and contract creative services.)

2 Contract Marketing Resources will not contract for more than 480 hours annually or with more than three Charter Clients at any one time. If more time than this is required to manage and implement your plan, you are probably better off adding staff than contracting with us for more hours.

3 All day rates are based upon eight hours, regardless of travel. Charter Clients pay $800 per day (8 X $100); Contract Clients pay $960 per day (8 X $120); All other clients pay $1,100 per day (8 X $137.50).

4 This is a one-time, half-day get acquainted “white board” session for prospective clients who feel a “chemistry check” would be a good investment before contracting. Included is a modest amount of homework for you, four hours of extemporaneous discussion and dialogue, and a written summary of the session for your evaluation and consideration.

5 One of the greatest wastes in marketing is trying to do too much with limited resources. Better to do a few things well than attempt to do a whole bunch of things. This review will include a summary of your spending on all marketing resources (including staff) and will identify the least effective 20 to 30% of your marketing budget. Those resources can then be reallocated to initiatives with a higher ROI or applied to other priorities—like profit.

EXECUTIVE SUMMARY | EXPLANATION | EXPERIENCE | ENGAGEMENT | EXPLORE POSSIBILITIES | EXPLORE RESOURCES